A NEW CHAPTER · EST. 2020

Meet the Burtons.
The Das Optics story continues.

Grady started DAS OPTICS in middle school and leaves for college this month. We thought that was the end. Then the Burtons decided the story shouldn't stop. Same glasses. Same $10 to the nonprofit you choose. New family carrying it forward.

SAME MISSION · NEW FAMILY · THE STORY CONTINUES

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High-Performance Shades With a Purpose

$10 from every pair goes to the organization you choose.

All-day comfort. Built for adventure. Priced right.
Every pair fuels grassroots fundraising for schools, teams, and nonprofits across the country.

SHOP SUNGLASSES

A SAMPLE OF THE NONPROFITS WE’VE SUPPORTED

WHAT IS DAS OPTICS?

High-performance sports sunglasses under $50—plus $10 donated to your favorite cause.
Here’s how it works ⟶

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@DASOPTICS

Memorial Day weekend. The unofficial start of long days outside. ☀️ We're marking it two ways: → 10% off your whole order with code MEMORIAL10 (good through Tuesday 5/26 at midnight) → $20 donated on every Pinnacle sold — double our u
@benfurb racing for the "W" @racecascadia. Congrats Ben!
Some days, regular shades just aren't enough. ☀️ Bluebird ski mornings. Scorching desert gravel. That kind of sun that makes you squint through your sunglasses. That's Pinnacle weather. → 0.9 oz (yes, really) → Lens dark enough for the brig
Happy Birthday to our co-founder @gradygonewild who turns 18 today! Keep working hard Grady, super proud of you.
Use Code: FREESHIP...Das (pictured) says shipping, like everything else has gotten expensive but that shouldn't keep you from having some new sunglasses for Spring skiing and mountain biking. dasoptics.net #DasOptics #DasOpticsEyewear #Sunglasses
Our good friend and ambassador Conor @ravingaboutbikes checking in from a Canadian Ski Hut - #Jealousy